Free Nonprofit 911® Teleconference
Tuesday, March 30 at 1 p.m. (eastern)

Online donors can be summed up with a phrase that would make an excellent soap opera title: The young and the generous. They tend to be under 40 and their gifts are around $100. Obviously, we want more donors like them. They account for most of our acquisition, and they are a leading source of new revenue for most nonprofits.

The trick is getting online donors to stay once they give. In a study released in 2009, Target Analytics found they have lower retention rates than offline donors. And when they do give again, which roughly a quarter do, according to the study, it may not be online but often offline.

At Network for Good, where we have processed donations for over 50,000 nonprofit websites and serve as the engine for many social networks (like Causes on Facebook), we see similar renewal rates - but important differences depending on where donors give online.

Join us for this session to learn:

• Some staggering new data about repeat donors and recurring givers
• What your nonprofit can do to begin to build lasting relationships
  
• Which two ideas your team should focus to see real fundraising results

Can't make it on the 30th?
Register to receive a free MP3 audio and text transcript.

About Our Speakers

Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Rebecca Higman (Product Marketing Manager, Network for Good): Rebecca is a speaker and writer about online fundraising, email marketing and social networking basics. She manages nonprofit marketing activities including composing weekly tips and email advice to thousands of nonprofits, development of the Learning Center (www.fundraising123.org) and marketing of Network for Good's fundraising and email marketing services.

Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications. Through training, coaching and consulting, she helps small nonprofits make a big impression with smart, savvy marketing and communications. She is a nationally recognized speaker who teaches a weekly webinar series and writes a leading blog on nonprofit communications at NonprofitMarketingGuide.com. Her first book, also called "The Nonprofit Marketing Guide," will be available from Jossey-Bass in May 2010.