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Creating a Great Donor and
Client Experience:
Delivering Psychic Pizza to Enhance Loyalty and Reduce Service Costs

Free Nonprofit 911® Training Materials

(This training took place on November 29, 2011)

An excellent Customer Experience is the most effective way to maintain happy clients and donors at lower cost. The good news is that it is actually cheaper to give great service than just good service. The foundation of success in this strategy is to shed conventional wisdom about service and deliver psychic pizza; that is, ringing your customer’s doorbell and saying, “here is the pizza (or service) you were ABOUT to order”!

This was a 60 minute webinar hosted by John Goodman.

John Goodman,Vice Chairman, TARP Worldwide, is author of the book, Strategic Customer Service, published by the American Management Association.