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Clay Shirky: How Improving the Experience Can Make Users Want to Give

Free Nonprofit 911® Training Materials
(This training took place on November 18, 2010)

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Good technology (and website and email) design can often make an activity easier, but asking people to do anything new can be its own challenge. Organizations the world over are finding that to drive use, you also have to work on opportunity design -- those aspects of a service or experience (such as making an online donation) that will communicate to a user in advance why they would want to do it.

Clay Shirky breaks this concept down and talks about how nonprofits can use this knowledge to better engage with supporters.

Clay Shirky writes about the social and economic effects of the internet. He is currently the Murrow Lecturer at Harvard's Kennedy School of Government, and the author of Here Comes Everybody and Cognitive Surplus: Creativity and Generosity in a Connected Age.

Register to Access the Recording

Clay Shirky: How Improving the Experience Can Make Users Want to Give

Free Nonprofit 911® Training Materials(This training took place on November 18, 2010)

Register now to access the recording >>

Free Nonprofit 911® Training Materials
(This training took place on November 18, 2010)