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A Scientist in Your Communications Department:
Segmenting Messages, Customizing Content, Delivering Results

Free Nonprofit 911® Training Materials

(This training took place on October 25, 2011)

Sure, you have a plan for communicating with your constituents online, but are you doing it in the most analytical way possible? Different people respond to different messages in different ways, based on their affinity to your cause and their past or current behaviors.

This webinar will teach you strategies for increasing your marketing and fundraising results through more targeted online communication.

This was a 60 minute webinar hosted by Jeff Shuck, event360.

Jeff Shuck is the President/CEO of Event 360, an event fundraising company. He has led the Event 360 team to produce more than 200 fundraising events involving hundreds of thousands of participants, which have collectively raised more than $600 million for charity. Event 360’s e-mail communications work for our nonprofit clients has been awarded a Marketing Sherpa Gold Award, a Marketing Sherpa Best of Show Award and a Fundraising Success Gold Award.