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Website Autopsy:
How to Use Google Analytics to Improve Your Website
(Without Drowning in Data)

Free Nonprofit 911® Training Materials
(This training took place on October 5, 2010)

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So you have a website and a Donate button. If you don't, check out DonateNow to get started accepting donations today! But how well are they performing? What can you do to increase the frequency and size of your online gifts? How can you find answers to these questions without falling prey to "analysis paralysis"?

Join this webinar to get practical ideas you can use to tune-up your website before the holiday rush, including:

  • A brief introduction and overview of how Google Analytics works
  • A look at what's right and what's wrong with several real nonprofit websites and
  • How simple improvements to your website can increase donations dramatically.

    • About Our Speakers

    Mark Sutton is the President of Artez Interactive, USA, a leading internet and mobile based company that helps non-profits engage their supporters as fundraisers. Mark has over 20 years of experience in online marketing, fundraising, social media and business development.

    Claire Kerr is Manager, Client Delight & Special Projects of Artez Interactive. Claire knows exactly what you're going through. She's a not-for-profit veteran that has worked for the government and for economic development agencies, in education, the arts community, and the fundraising sector. As a project manager, Claire provides consulting in best practices for digital fundraising and the Artez Solution.