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Meeting of the Minds:
How to Use Brain Science to Market Your Cause

Free Nonprofit 911® Training Materials
(This training took place on August 10, 2010)

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Take a peek inside the brains of potential and current donors to understand why they give, and learn how to craft marketing materials that really work.

Join the webinar to learn:

  • The hidden motivation for giving and volunteering
  • How pictures can help your mailings
  • About the mirror as a secret weapon
  • Giving to get: reciprocity in action

About Our Speaker

Roger Dooley writes the popular blog, Neuromarketing, that discusses the intersection of marketing and brain science. The topics range from fMRI brain scans to behavioral research. The focus is always on how better understanding how the human brain works can help businesses and non-profits improve their advertising, products, and services.