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The Upside of Irrationality

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(This event took place on July 20, 2010)

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We all think our donors and constituents are rational, so that's how we communicate with them.  But are they?  Is anyone?

Join Dan Ariely, author of Predictably Irrational: The Hidden Forces That Shape Our Decisions (February 2008) and The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (June 2010), as he walks us through the simple experiments he's used to study how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.

On this webinar, we'll address:

  • What are the motivations behind our donors' actions?
  • What does this mean for your organization when trying to engage with donors online and off?
  • How can you use this knowledge to increase the impact of your organization's communications? 

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About Our Speaker

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics. He is also a founding member of the Center for Advanced Hindsight. Dan earned a bachelor's degree in psychology from Tel Aviv University, his master's and doctorate degrees in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University.