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10 Things You Need to Know about Engaging “New Consumers” (i.e. your next donors!)

Free Nonprofit 911® Training Materials

(This training took place on June 21, 2011)

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The new consumer is everywhere. Who (or what) are new consumers? They're social conscious shoppers who are wired, educated and most often female. And, their influence extends well beyong the grocery aisles. They're not just purchasing products:

They’re signing petitions, making donations and shaping conversations
They’re 30% of the US population (that’s 70 million adults -- and that's a lot of conversations!).
They demand transparency, accountability and authenticity from every corner.
And, the brands and organizations that will win big in this economy are those that understand, engage and empower these new consumers.

This was a 60 minute Nonprofit 911 webinar featuring Mirm Kriegel from BBMG.