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Messaging from the Right Side of the Brain
How to convey the heart and soul of your work and inspire a passionate following

Free Nonprofit 911® Training Materials

(This training took place on June 15, 2010)

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Fasten your seat belts communicators, you're in for an amazing ride.

What if you could effortlessly convey the heart and soul of your work every time you sit down to write web copy or your next fundraising appeal?  We all know passion is infectious, but writing from your own place of passion and commitment can be a real challenge in the hectic and demanding environment of your nonprofit.

Take a 60-minute mental vacation with veteran marketers Mark Rovner and Katya Andresen who will walk you through a series of simple exercises to connect with your own passion, wonder and commitment - and convey it to others.

In addition to getting inspired, you'll get:

      • To develop your own inspiration chart that can help you forge emotionally powerful communications
      • Tools to create a visual vocabulary for your organization to help you communicate in vivid and cinematic terms
      • A break from the hum-drum and left bring tyranny that will energize you more than two cans of Red Bull.

All you need to participate is an open mind and a pencil and paper. 

Don't miss this one folks, it's the one you'll be talking about for a long time.

About Our Speakers

Mark Rovner (Principal, Sea Change Strategies): Online fundraising pioneer Mark Rovner has been working with some of the nation's largest non-profits since 1999.  A former meditation instructor, Mark preaches a more passionate, fundamental approach to fundraising.  Known for his contrarian and sometimes controversial views, Mark is highlighted in Seth Godin's book Tribes as a "fundraising heretic."  He recently received a certificate in feature film screenwriting from UCLA Extension, and is deeply humbled by great storytelling.

Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.