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Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques

Free Nonprofit 911® Materials
(This webinar took place on May 25, 2010)

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Most online marketers are struggling with how to measure social media.  They're asking themselves the following questions:

  • How effective is the work I do on Facebook in producing bottom line results for the organization?
  • What should I be doing differently on Facebook to improve my results?
  • Should I take resources away from Facebook and devote them to something else?

Shabbir Imber Safdar and Shayna Englin have studied data from the last year of the US Fund for UNICEF's Facebook page and Google Analytics data for their website.  They've found ways to clearly quantify the benefit that their Facebook page provides, as well as clear guidelines for how they should optimize their work on Facebook to get better results.

Shabbir and Shayna share findings from their latest eBook (which will be available to the Network for Good audience!), including these takeaways:

  • Learn how to measure Facebook's contribution to your overall goals
  • Find out how to use your historical data to learn what's been working on Facebook to garner donations, drive traffic to your website and recruit fans ("like-ers"?)

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About Our Speakers

With his long-time online organizing collaborator, Shabbir Imber Safdar founded Virilion (then call Mindshare Interactive Campaigns) -- a full-service digital agency (one of the largest digital public affairs firms in the field today) with strategic, creative, technical, media and account management divisions serving the Energy, Healthcare, Sports Marketing, Education, Agricultural, Conservation and Government Relations sectors.

As the company has grown, Shabbir has turned to his first love, measurable client work, in order to service key clients and consult on the analytics needs of several others. He provides analytics services to nonprofits and online communications strategy advice to brands online. He also writes a weekly column at http://www.truthypr.com/

 

Shayna Englin launched Englin Consulting, LLC with more than a decade of experience identifying and mobilizing supporters for nonprofits, causes and political candidates.

From her roots in Colorado as a grassroots organizer, to her role as Fundraising Practice Manager at Mindshare Interactive Campaigns (now Virilion) and her leadership as Program and Political Director at the Women's Campaign Forum, Shayna has been on the cutting edge in producing innovative and effective programs that yield results: dollars raised, votes won and policy changed.  Shayna publishes a weekly article of tips for nonprofit leaders called Three Things.  Find them at http://www.englin.net/3things.