Nonprofit 911: 05.03.11 Recording

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Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters

Free Nonprofit 911® Training Materials

(This training took place on May 3, 2011)

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When a potential donor or email subscriber visits a page where you’re requesting him or her to take action (maybe from an online ad or a click-through in your e-newsletter)—a.k.a. a “landing page”-- you have a limited opportunity to get their attention, encourage them to donate/subscribe, and/or have them share your cause with their friends. You can always try to figure out ways to increase traffic on your donation page, but if you don't also look at increasing conversions, you're wasting valuable resources.

This was a 60 minute Nonprofit 911 webinar featuring John Haydon.

John Haydon is a social media strategist and a co-founder of the consultancy Inbound Zombie in Cambridge, MA, and cofounder of 501 Mission Place. He also blogs about social media marketing for non-profit at johnhaydon.com.