How "Wow" Experiences Create
Lifetime Donors

Free Nonprofit 911® Training Materials

(This training took place on April 19, 2011)

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Zappos has built an entire culture around delivering “wow!” through exemplary customer service. Ever wonder if your nonprofit could do the same? Remember, getting your donor’s first gift is not the goal. It’s all about cultivating relationships and thinking about lifetime value.

This was a 60 minute Nonprofit 911 webinar featuring Pamela Grow.

Pamela Grow writes the popular weekly ezine for nonprofit marketing/development shops, The Grow Report , that brings readers timely donor-centric advice they can put to immediate use. She’s the creator of Simple Development Systems, how the one-person nonprofit marketing and development shop creates processes for “doing it all” – including grants, public relations, social media, individual giving and more.