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How Strong Relationships Can Increase Fundraising Results in 2011

Free Nonprofit 911® Training Materials

(This training took place on January 11, 2011)

Register to access the recording or download the transcript. >>

Network for Good’s landmark Online Giving Study examined nearly $400M in donations to 66,470 different nonprofits to identify trends in online giving across nonprofits’ websites, donation portals and social networks. The key finding? It’s all about relationships! Join Katya Andresen from Network for Good and Jocelyn Harmon from Care2 as they discuss nonprofit online outreach and fundraising in 2011. In addition to presenting the study’s findings, they’ll address:

How to strengthen relationships with your current donors

Ways to identify and cultivate new supporters

Where (and when) to focus your online activities

About Our Speakers

Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Jocelyn Harmon is Director of Nonprofit Services for Care2.com, where she is responsible for connecting nonprofits to Care2’s 14 million + members so that they can acquire new donors, members and advocacy supporters, online. She is also a recognized blogger and speaker on online marketing for social change. In 2009, Jocelyn was recognized as one of the “Women in Nonprofit Technology Who Rock” by Fast Company. Her personal blog, MarketingforNonprofits.org, is top-ranked on Alltop. She writes a bi-monthly column for Fundraising Success magazine.