The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.
People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising.Some ideas to look forward to:
We also have an exclusive online fundraising offer for readers of this guide. (Be sure to find the info on page 3 when you download it or give us a call at 888.284.7978 x1!)
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